Projects
Role -
UI/UX Designer
Deliverables -
Industry -
Travel & Transportation
Problem Statement
Why This Project Existed
The client lacked a unified digital system to manage bookings, drivers, and operations. Existing workflows were manual, fragmented, and difficult to scale, leading to delays, miscommunication, and poor user experience for both customers and drivers.
Goals & Objectives
What I Aimed to Fix
Information Architecture & User Flows
Getting it all together
User flow diagrams
Sitemap / architecture charts
Booking flow visuals
Design Process
My Thinking and philosophy
The design process focused on clarity, speed, and usability. Special attention was given to mobile-first experiences, as most users and drivers interact with the platform on the go.
1
Research & Understanding
2
Competitive Analysis
3
Architecture & Wireframing
4
Visual Design & Iteration
Customer Website & Booking Experience
Website and vehicle booking
The customer-facing website allows users to easily book vehicles based on distance and time. Clear pricing, vehicle details, and a guided booking flow ensure a smooth and transparent experience.
Driver Mobile App
Driver dashboard & Booking assignment
The driver app was designed for ease of use in real-world driving conditions. Large touch targets, clear statuses, and guided flows help drivers manage trips, attendance, and vehicle checks efficiently.
Admin Panel
Admin & Operations Dashboard
The admin panel provides complete control over bookings, drivers, and vehicles. It enables efficient monitoring, assignment, and reporting to support operational scalability.
Booking management
Driver management
Vehicle management
Reports & analytics
Result and Impact
Impact & Outcomes
The redesigned ecosystem improved booking clarity, reduced operational friction, and enabled better coordination between customers, drivers, and administrators. The system is now scalable and easier to manage.
42%
Increase in web traffic
90%
Digital transformation
